Media companies recognise the impact that rising consumer expectations are having on customer loyalty. Many factors can affect the relationship: from the quality of content to the consistency of service availability and the use of personal data. As media companies plan ahead for the introduction of 4K and 8K, they need to understand all the issues that affect the delivery of a high quality user experience – and hence the overall impact on customer perception.
- Find out which is most important: data availability, location or privacy
- Learn how to improve customer trust
- Find out where customers want to have their data stored
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